About Michael

This author has not yet filled in any details.
So far Michael has created 6 blog entries.

A Quick Guide to Email Automation

A Quick Guide to Email Automation Putting your business on autopilot This is a quick SlideShare presentation to explain what email automation is and how it works, all on auto pilot. Obviously a certain amount of split testing for CTA's, messages and email design is needed to get 'more juice for your squeeze' but once [...]

By |Email Automation|

Why You Should Plan Your SEO Before Building a New Website

Why You Need To Plan Your SEO This article explains why you need to implement Search Engine Optimisation (SEO) for your website at the very beginning of the process for new or redesigned/rebuilt sites before you get to the build or the design stage. I have historically, been invited to run SEO audits across various [...]

By |SEO|

A Google Analytics Guide to Getting Rid of Spam

A Google Analytics Guide to Getting Rid of Spam There is one thing that the communication, information and data ages all having in common — spam. Spam permeates emails, text messages, comment fields on websites and more; however, when it infiltrates an area that is designed for accuracy and specificity, it can wreak havoc. This [...]

By |Google Analytics|

Using Google My Business to Bring You More Customers

Use Google My Business to Bring In More Customers Google search continues to change, as efforts expand to gather information about people throughout the world and organise the information into a system that is easily used to achieve certain goals. Part of that effort has led to Google connecting Google Plus accounts to [...]

By |Google Local|

How to use landing pages to generate leads

Using landing pages to generate leads Digital marketing, whether SEO or through Paid Search, relies on landing pages to take your potential customers through the sales funnel, unlike the regular information pages on your website, they are designed to drive action. They have a specific goal: to convert visitors who land there into leads, or [...]

By |SEO|

How To Run An SEO Audit and Competitor Analysis

How To Run An SEO Audit and Competitor Analysis This summarises the key aspects of conducting an SEO Audit and Competitor Analysis for existing websites. It must be noted that this processes differs from that which would be recommended before a new site is implemented. SEO Process Overview The key stages of the SEO process for existing [...]

By |SEO|