Introduction The task of updating your website with new content is a pretty straight forward process. However the process itself needs to take into consideration the parameters that Google sets out in order for your website to be indexed and seen by the people searching for your content. There are probably many other sites competing [...]
Using landing pages to generate leads Digital marketing, whether SEO or through Paid Search, relies on landing pages to take your potential customers through the sales funnel, unlike the regular information pages on your website, they are designed to drive action. They have a specific goal: to convert visitors who land there into leads, [...]
This summarises the key aspects of conducting an SEO Audit and Competitor Analysis for existing websites. It must be noted that this processes differs from that which would be recommended before a new site is implemented. SEO Process Overview The key stages of the SEO process for existing website are summarised as: Target audience identification Audience [...]