Introduction To Spam in Google Analytics There is one thing that the communication, information and data ages all having in common — spam. Spam permeates emails, text messages, comment fields on websites and more; however, when it infiltrates an area that is designed for accuracy and specificity, it can wreak havoc. This especially true for small to mid-sized volume sites where the spam can significantly offer the numbers in metrics produced by different programs. Google analytics is a powerful tool that allows site owners to monitor the performance of their site in a way that they can identify [...]