Using landing pages to generate leads Digital marketing, whether SEO or through Paid Search, relies on landing pages to take your potential customers through the sales funnel, unlike the regular information pages on your website, they are designed to drive action. They have a specific goal: to convert visitors who land there into leads, or to promote direct sales, in exchange for visitor contact information. As such, landing pages represent a classical direct marketing challenge. What do landing pages cover? Businesses use landing pages to generate leads in various ways. The key is to provide real value by [...]