This summarises the key aspects of conducting an SEO Audit and Competitor Analysis for existing websites. It must be noted that this processes differs from that which would be recommended before a new site is implemented. SEO Process Overview The key stages of the SEO process for existing website are summarised as: Target audience identification Audience intent definition Keyword research Site technical audit Site content audit Competitor analysis and comparison Technical optimisation Content strategy Promotion and link acquisition On-going evaluation and reporting Audience Identification Who is the site intended to reach Where are they located Devices used Search engines used [...]